LG and Young & Rubicam have enlisted James Lipton, and his great and powerful beard, for some amusing PSAs urging young texters to “give it a ponder” before spreading hurtful gossip and/or pics of their junk across the interwebs. The Inside the Actors Studio host literally lends his beard to each troubled youngster to get them to do the right thing. One spot is posted below. See all four here, along with four print ads. They’re all hair-larious. It’s just really fun to hear Lipton say things like, “The last thing he needs is tweets about his beets.”

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